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Online Customization for UGG Footwear

DECKERS OUTDOOR CORPORATION UGG BOOTDALLAS, Nov 3, 2013/ — Launched last October, “UGG by You”is an online customization tool putting customers in control of the design process and transforming a visit to UGGAustralia.com from a shopping trip to a creative experience.

The customization tool allows consumers to mix and match an array of color schemes on two classic styles, the UGG Classic Short sheepskin boot and the Fluff Flip Flop, through a user-friendly design tool. There are over 11,000 color, outsole and trim combinations possible through the footwear personalization tool.

UGG by You will live exclusively on UGGAustralia.com and is available domestically in the United States at this stage. UGG by You gift cards will be sold in concept stores nation-wide, and the personalized UGG footwear will ship approximately 4-6 weeks from the order date.

UGG by You allows customers to customize UGG Classic Short sheepskin boots by boot color, binding, heel counter and outsole, with a possible 6,000 combinations made from those elements. Prices are $220 (or $225 for a metallic heel counter).

In addition, customers will have the ability to customize the wildly popular Fluff Flip Flop with over 5,000 color combinations. Price is $110.

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