NEW YORK, Jan 9, 2014/ — On February 26th, H&M will return to the Paris catwalk with H&M Studio, the new name for its key, seasonal fashion collections.
H&M Studio has its own dedicated design team at H&M, who creates a limited-edition collection including the latest trends and statement pieces of the season. During Paris Fashion Week, the Fall 2014 H&M Studio collection will be revealed during a fashion show and livestream of the show at hm.com.
“It’s so exciting to show H&M Studio in Paris and to present the season’s key trends and pieces in one collection. H&M Studio is about our love of fashion, at the heart of everything we do.” Ann-Sofie Johansson, H&M’s creative head of design.