NEW YORK, Mar 14, 2014/ — As announced, supermodel Kate Upton will host the Express Summer 2014 Runway Show at the Raleigh Hotel in South Beach. Last night, the supermodel and current Express brand ambassador took South Beach by storm.
To celebrate the Runway Show, EXPRESS kicked-off the festivities with special appearances by supermodel Kate Upton and Miami Heat’s Chris Bosh, live DJ sets headlined by A-Trak, DIY screen printing by P.S. I Made This, nail and hair styling stations, giveaways and more.
Fans were encouraged to get in on the behind-the-scenes action by following #EXPRunway and visiting express.com/runway for live Instagram, Twitter and Pinterest updates from the show.
“I had a blast at the EXPRESS Runway Show last night,” said Kate Upton, newly announced EXPRESS Brand Ambassador. I loved all the looks that came down the runway and it was so fun to get a sneak peak at what the hottest summer trends will be. I seriously cannot wait to update my wardrobe!”
Attendees and social media followers can now purchase a portion of the items right off the runway at express.com/runway.
Visitors to the runway landing page can also sign up to receive email or text alerts when new items from the show are available in stores or online at express.com.