NEW YORK, Mar 12, 2014/ — South Beach heats up Thursday night with the EXPRESS Spring/Summer runway show hosted by supermodel Kate Upton who happens to be the label’s Brand Ambassador.
The live outdoor fashion show is the kickoff event for the Express Summer Campaign. To be held The Raleigh Hotel in South Beach, the runway show will feature the fashion industry’s most coveted male and female models showing off Express latest collection.
This event is RSVP-only and there is no charge to attend. EXPRESS has staged similar runway events in New York, Las Vegas, Chicago, and Mexico City.
To celebrate the Runway Show, EXPRESS will kick-off the festivities at 4:00 p.m. with a special appearance from Miami Heat’s Chris Bosh, live DJ sets headlined by A-Trak, DIY screen printing by P.S. I Made This, nail and hair styling stations, giveaways and more!
Attendees at the show and social media followers will be able to purchase a portion of the items right off the runway at express.com/runway.
Visitors to the runway landing page can also sign up to receive email or text alerts when new items from the show are available in stores or online at express.com.
Get in on the behind-the-scenes action by following #EXPRunway and visit express.com/runway for live Instagram, Twitter and Pinterest updates from the show.
WHAT:
EXPRESS Summer 2014 Runway Show
WHEN:
Thursday, March 13th
Doors open at 4:00 p.m.
Runway Show at 7:00 p.m.
WHERE:
The Raleigh Hotel
1775 Collins Ave.
Miami Beach, FL 33139
