NEW YORK, Apr 28, 2014/ — H&M is thrilled to celebrate supermodel Gisele Bündchen as the face and voice of H&M’s summer advertising campaign with a DJ set outside of the H&M store in Times Square on Friday, May 2nd and a live performance by Bob Sinclar.
In the H&M ads, Gisele will lend her singing voice for a second time by debuting a cover of Blondie’s original hit “Heart of Glass.” The song was produced by legendary French producer and DJ Bob Sinclar. Released by Ultra Records, it is now available to download exclusively on iTunes.
H&M, Gisele and Bob Sinclar are also pleased to donate all revenue from the download of “Heart of Glass” to UNICEF to support the organizations continued work for education. By downloading the song on iTunes, consumers can support UNICEF in its work to help the world’s most vulnerable children have a better future through education.
The H&M Summer advertising campaign brings music and fashion together by showcasing Gisele in essential key pieces for the summer, including the brand’s popular swimwear.
Beginning Thursday, May 1st, customers can shop the summer collection in stores and online. Leopard print bikini separates will be available for as low as $4.95, and a chic black swimsuit will be available for $24.95. For summer campaign images of Gisele Bündchen, please click here.
To kick off the launch of the new campaign, customers are invited to the Times Square store to shop the new collection with a 20% off discount and to dance to the DJ’s renowned hits such as “Love Generation,” “World Hold On” and of course, “Heart of Glass.”
Friday, May 2, 2014
H&M Times Square
4 Times Square
New York, NY 10036