NEW YORK and SINGAPORE, Apr 12, 2014/ — With Tom Murry, Calvin Klein CEO, and the brands Creative Directors – Francisco Costa, Italo Zucchelli, Kevin Carrigan, Ulrich Grimm and Amy Mellen, as host, Calvin Klein held a multi-brand event in Singapore to celebrate the Calvin Klein brand across Asia with a one-of-a-kind architectural installation.
For the one-night-only occasion, Calvin Klein, Inc. presented a unique concept house, designed by renowned American architect Joshua Prince-Ramus, uniting many of the company’s different labels and product categories under one roof.
The structure was constructed within a hangar on the grounds of the former Kallang Airport – which was decommissioned in 1955 and has since been designated as an architectural landmark.
The installation marked the first time a branded event was held in the space and employed technology to engage event guests in the interactive experience.
Calvin Klein Home pieces were featured throughout and there were over 30 live models – including Calvin Klein Jeans model Matthew Terry, who was featured on the deck of the house in a swimming pool.
The models moved about the voyeuristic house wearing key looks from the Fall 2014 Calvin Klein Collection, Calvin Klein platinum label, Calvin Klein Underwear and the newly relaunched Calvin Klein Jeans line.
Each brand had its own designated space within the concept house, allowing each its own distinctive experience, while making a powerful statement about the complete Calvin Klein lifestyle brand.
Singapore was selected as the location for this event to celebrate the company’s continued global expansion, especially within Asia, and to mark the opening of four new Calvin Klein Collection stores in Southeast Asia this year in with our long term licensee Club 21.
The new Calvin Klein Collection stores will follow the brand’s updated global store concept design. The new design features a sleek Italian marble and glass storefront that mirrors the surfaces found inside, while the interiors are complemented with state of the art lighting and modern furniture.
A salon within the store acts as a curated space where pieces from the current collection can be featured in a more intimate setting.
This store concept was first implemented in the Calvin Klein Collection store at Forum 66 in Shenyang, China, and recently received an Honor Award in the Interiors category of the New York State chapter of the American Institute of Architects’ 2014 Design Awards.
The stores will carry the most current men’s and women’s collections including runway looks, designed by Italo Zucchelli and Francisco Costa, Calvin Klein Collection’s award-winning Men’s Creative Director and Women’s Creative Director, respectively.
This event is another in a series of global events that Calvin Klein, Inc. has held over the past few years in important and exciting global markets such as London, Milan, Berlin, Tokyo, Shanghai, Sydney, Seoul, Dubai, Rio de Janeiro, Los Angeles, and New York.
EDITORIAL CREDITS: Calvin Klein Collection, Calvin Klein platinum label, Calvin Klein Jeans, Calvin Klein Underwear
IMAGE CREDITS: © 2014 Moky Mok, Jacky Ho, Victor Ng, Anton Chia, Tom White Photography