kroes murphy turlington burns CK Collection

NEW YORK, May 12, 2014/ — The 3rd Annual Every Mother Counts MPower Lunch held last Friday, May 9, 2014 became the launching pad for The ETERNITY Project, a new global philanthropic initiative by ETERNITY Calvin Klein.

The first non-profit organization to partner with The ETERNITY Project is Every Mother Counts (EMC), a charity founded by Christy Turlington Burns to end preventable deaths caused by pregnancy and childbirth around the world.

To show its commitment to EMC, for one week starting on Friday, May 30th, 100 percent of proceeds from the U.S. sales of ETERNITY Calvin Klein 25th Anniversary Edition bottles will go towards the support of EMC.

The ETERNITY Project sponsored the charity’s annual MPower luncheon held at Michael’s Restaurant in New York City where notable attendees included Christy Turlington Burns, Doutzen Kroes and Carolyn Murphy who were wardrobed by Calvin Klein Collection for the occasion.

Ms. Turlington Burns, founder of Every Mother Counts, wore a white silk dress from the Pre-Fall 2014 Calvin Klein Collection.

Ms. Kroes, who was recently announced as the face of the brand’s newest women’s scent REVEAL Calvin Klein, wore a rust silk long sleeve dress from the Pre-Fall 2014 Calvin Klein Collection.

Ms. Murphy, who has had a longstanding relationship with the brand and most recently walked in the women’s Fall 2013 Calvin Klein Collection runway show, wore a Calvin Klein Collection black silk blazer and black leather skirt.

EDITORIAL CREDIT: Calvin Klein Collection

IMAGE CREDIT: © 2014 Joe Schildhorn/

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