NEW YORK, Jul 6, 2014/ — Shot in Bali, the birthplace and home of the John Hardy brand, the Fall 2014 ad campaign for the Balinese company features model Cara Delevingne.
John Hardy was founded in Bali in the 1970s and has established itself as a pioneer of Sustainable Luxury™, with its unique handcrafted jewelry collections available in 27 countries and regions around the world.
Choosing the island as the shoots location was a natural, as “natural as choosing to bring Cara and the entire production team to Bali so they could experience and capture the soul of the brand and express it in iconic images,” explained John Hardy CEO Damien Dernoncourt.
“We envision this campaign as an artistic expression of our brand’s essence, paying homage to our rich heritage and at the same time creating a bold, modern vision for the brand. Cara, like John Hardy jewelry, is one of a kind. Her independent and irreverent nature personifies the ethos and spirit of our brand,” Dernoncourt continued..”
Lensed by renowned photographer and film director, Sebastian Faena under the creative direction of advertising guru, David Lipman, the vision behind the campaign was all about going back to the brand’s original essence
The campaign featuring Delevingne and Canadian male model Simon Nessman was shot in the pristine natural surroundings of Amankila in East Bali by Faena, who is known for his bold dramatic photographs that speak volumes to his passion for creating visual narratives filled with emotions. Alongside Lipman and Faena, the team included industry veterans Bob Recine, Sarajane Hoare and Tom Pecheux.
Delevingne described the experience as “a true adventure” saying, “The team was amazing to work with, the energy and creativity was incredible. The shoot was so raw and now I don’t want to leave.”
While in Bali, Delevingne took the time to experience firsthand the John Hardy way of life – from the collaboration between designers and local artisans, its workshop where each piece is crafted by hand using ancient techniques, to its Greener Every Day initiative, and the brands continued support of local communities, all integral parts of the brand’s ethos of Sustainable Luxury™.
“I can’t begin to describe how magical it was going to the John Hardy workshop. I was able to see the artisans at work and see how happy they are. I want to live there. The craftsmanship and the pure love that goes into hand-making every piece is so real you can just feel it,” said Delevingne.
The campaign will debut next October in major fashion monthlies.