NEW YORK, Jul 11, 2014/ — British actor Charlie Hunnam, who stars in FX’s hit television series, Sons of Anarchy, and Dutch supermodel Doutzen Kroes, are the stars in the new worldwide advertising campaign for the brand’s latest women’s fragrance, REVEAL Calvin Klein, which will debut in July 2014.
The print creative features Ms. Kroes and Mr. Hunnam in a heated embrace through the window of a modern high-rise apartment. As the sun sets behind a dusky skyline, the city is reflected in the window, suggesting a voyeuristic glimpse at a sexy game of seduction and desire.
Famed director Jonas Akerlund, working with Lloyd as consulting creative director, created the REVEAL Calvin Klein television advertising campaign, which expands upon the story begun in the print campaign to depict a fantasy about the erotic possibility of a seduction game and what will be revealed. The television campaign features the track ‘Bright Lights’ by Grammy Award winning artist, Gary Clark Jr.
“REVEAL Calvin Klein is a classic Calvin Klein fragrance that is globally appealing, because it speaks to women who want to feel sexy, confident and provocative,” said Steve Mormoris, Chief Marketing Officer Fragrances, Coty Inc. “Doutzen perfectly embodies that woman.”
Steve Shiffman, Chief Executive Officer, Calvin Klein, Inc., added, “REVEAL Calvin Klein is an exciting new addition to the Calvin Klein Fragrance portfolio. This latest offering is a unique scent, and will continue to strengthen the innovation that drives the brand.”
The REVEAL Calvin Klein scent defines a new fragrance category – the solar oriental – which is characterized by intriguing duality, unexpected freshness and enveloping warmth. A highly sensorial raw salt signature captures traces of the erotic scent of skin. The fragrance was created by perfumers Jean-Marc Chaillan and Bruno Jovanovic of fragrance house IFF, in conjunction with fragrance consultant Ann Gottlieb.
The REVEAL Calvin Klein campaign will also enter the digital space with exclusive content that will reveal more of the story, the talent, and how their passion was ignited via the hashtag #REVEALMORE.
The program will establish and build the REVEAL Calvin Klein brand with sophisticated and aspirational digital-only content to be activated via Calvin Klein’s social media channels and in partnership with social influencers in August and continuing through October.
IMAGE CREDIT: © 2014 Mert Alas + Marcus Piggott
VIDEO CREDIT: Directed by Jonas Akerlund