Ira Baldwin for Rampage F14 (3)NEW YORK, Aug 1, 2014/ — Standing at 6 feet 2 inches barefoot, Ireland Baldwin is hard to miss. With her striking beauty, courtesy of her parents Kim Basinger and Alec Baldwin, Ireland Baldwin is the perfect face to launch a campaign.

And Rampage, a brand known for choosing unforgettable women as spokespersons easily found Ireland. Hence for Fall 2014, the 18-year old beauty headlines Rampage ad campaign and thus follows the steps of Petra Nemcova, Bar Refaeli, Gisele Bunchen and Irina Shayk as the face of the contemporary brand.

Commenting on the campaign, Ireland Baldwin stated, “I still can’t believe that I was chosen to be the new face of Rampage. Following in the footsteps of women like Petra, Bar and Gisele, those are some huge heels to fill.”

The creative features Baldwin glamorously modeling Rampage’s latest collection of sexy dresses, feminine tops and fitted outerwear.

Baldwin paid homage to her famous Mom’s role in the movie 9 ½ Weeks, sexily posing behind window blinds and indulging on juicy strawberries. The campaign was shot by fashion photographer Nino Munoz in New York City.

The multimedia marketing campaign will debut in September issues of fashion, lifestyle and entertainment magazines such as Cosmopolitan, Marie Claire and People Stylewatch as well as appearing outdoor, online, and in-store. Rampage is available at better department stores nationwide. Baldwin will make personal appearances on behalf of the brand.

Rampage collections include apparel, swimwear, outerwear, intimates, footwear, handbags, watches, jewelry, eyewear, cold weather accessories, hair tools and home.

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