DHL Exported will open applications for Cycle Two of the program on July 8, IMG and DHL announced today. Designers will vie for the opportunity to show their collections at key fashion weeks outside of their local markets, including New York Fashion Week, London Fashion Week, Milan Fashion Week and Mercedes-Benz Fashion Week Tokyo.
In addition, DHL will provide shipping and logistics support for winning designers’ F/W ’16 and S/S ’17 collections.
Cycle One of the program garnered incredible results for participating designers Francesca Liberatore (New York), Nicholas K (Milan), H by Hakaan Yildirim (London) and House of Holland (Tokyo), helping them expand their brands globally.
As a result of the program, Francesca Liberatore increased e-commerce activity by 400%; Nicholas K saw a 50% increase in international sales; H by Hakaan Yildirim debuted the collection to much international attention from buyers and media; and House of Holland experienced significant growth in key Asian markets.
“After the success of the inaugural cycle of DHL Exported, we are excited to once again open applications for the program and help designers introduce their brands to new markets,” said Catherine Bennett, SVP and Managing Director, IMG Fashion.
“Through the support of many, including the British Fashion Council, Camera Della Moda Italiana, and the Japan Fashion Week Organization, our participating designers are able to expand their businesses in new ways. We look forward to working with them and all our partners to uncover the next generation of global brands.”
“DHL Exported has been a real success. We are happy to see that this program has truly assisted some very talented designers in breaking down international barriers and taking their brands to new markets. As the most international company in the world, we are committed to helping businesses of all sizes grow. We look forward to receiving applications from designers around the world and helping make their journeys to international trade successful ones,” said Arjan Sissing, Senior Vice President Corporate Brand Marketing, Deutsche Post DHL Group.
The application is open July 8 – July 31, 2015. Winners will be announced at a global press event held in New York in September 2015.
For additional information, visit http://dhlexported.com/.