On the octave of London Fashion Week Men’s, the British Fashion Council pushed the fast-forward button for young designers with the launch of the 2019 BFC/GQ Designer Menswear Fund supported by JD.com Inc, a £150,000 cash prize with 12 months high-level mentoring to accelerate the winner’s business and grow its global reputation.
Caroline Rush, CEO British Fashion Council and Dylan Jones, Chair of Menswear and Editor in Chief of British GQ hosted a reception at Annabel’s Private Member’s Club to celebrate the re-start of this incredibly important menswear fund and to officially open applications.
Leading Chinese company JD.com Inc. generously supports the BFC/GQ Menswear Fund as part of a two-year sponsorship deal that was announced in September 2018 as part of the BFC’s China Partnerships Strategy 2018-2020.
With China being the world’s second largest consumer and luxury market and an increased interest from Chinese consumers for British designers, the partnership allows the BFC to help design talent better engage with the Chinese market as part of the fund’s mentoring program and JD.com’s goal to expand its global fashion presence and bring more British brands to China.
Commenting on the symbiotic relationship, Xia Ding, President of JD International Fashion said: “It is always a pleasure to support designers from the UK and the rest of the world. As China’s largest retailer, we are thrilled to be part of this initiative, which combines fashion and e-commerce to introduce talented international designers to China’s discerning consumers.”
The BFC/GQ Designer Menswear Fund supported by JD.com Inc. is the UK’s biggest menswear prize for emerging talent. The prize was established in September 2013 following the success of the BFC/Vogue Designer Fashion Fund. The Fund is aimed at businesses that have been trading for over three years, with UK and international stockists. The shortlisted designers will be chosen according to their potential to develop into a global designer brand and to benefit from the level of support the Fund offers. Previous winners include Craig Green, E. Tautz and Christopher Shannon.
Please apply here for the BFC/GQ Designer Menswear Fund supported by JD.com Inc.
The deadline to submit applications is 20th February 2019.