Gucci is focusing a lot on it’s Chinese fanbase and, after opening their flagship store in Shanghai, the brand will open a new concept store in Beijing on November 6th. The launch of a new make-up line dedicated to the Chinese market will soon follow. Gucci’s success passes a lot through social networks, with 36 million followers on Instagram, 18 million on Facebook and 5.7 million on Twitter.  According to Tribe Dynamics, Gucci is the brand with the highest media value (26.7 million dollars), followed by Chanel (23.5 million) and Dior (21.8 million).  Weibo can do nothing but increase these numbers.