Milan Fashion Runway Shows

MFW SS20 GUCCI

Inspired by Michel Foucault, Gucci dove into biopolitics for Spring/Summer 2020, posing questions as to whether or not fashion can overcome the microphysics of powers that govern our lives—institutions, devices, and mechanisms of subjugation that impose behavioral rules and regulate today’s society.

Evoking visions of a laboratory of horrors from a parallel universe, models were paraded down a conveyer belt in a stark white room, filled with nothing but rows of plastic waiting room chairs. Juxtaposing the setting, the collection answered the questions asked by means of a variety of color, silhouettes, and materials. The season’s accessories included several iterations of the brands iconic loafer, and a selection of oversized, round sunglasses secured by exaggerated plastic neck chains.

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