Staff Writer 1 Comment Levi’s Launches Type 1 Jeans World’s Most ‘Valuable’ Pair Of Jeans Created To Celebrate Launch Of Levi’s® Type 1™ Jeans DALLAS, Jan 6, 2003/ FW/ … Continue Reading
Boyd Davis No Comments Levi’s Create Specially Designed ‘Staying Alive’ Jacket For World AIDS Day Campaign DALLAS, Nov 22, 2002/ FW/ — What do Levi Strauss, Sir Elton John, Dave Matthews, Michelle Branch Wyclef Jean and … Continue Reading
Staff Writer No Comments Levi Strauss & Co. Launches New Casual Clothing Brand for Value-Conscious Consumers DALLAS, Nov 1, 2002 — Levi Strauss & Co. today launched a new casual clothing brand called Levi Strauss Signature™ … Continue Reading
Boyd Davis No Comments Levi’s Reports 12% Decline in Net Sales for Second Quarter DALLAS, Jun 26, 2002/ FW/ — Last week, Levi Strauss & Co. reported that net sales for the second quarter … Continue Reading
Staff Writer No Comments Levi’s to Axe 20% of Workforce, Close Six U.S. Plants NEW YORK, Apr 8, 2002/ — In a major blow to the American textile industry, Levi Strauss will shed 3,300 … Continue Reading
Staff Writer No Comments Levi’s Sales Down, Net Income Up NEW YORK, Mar 20, 2002/ — Levi Strauss has reported a 47 percent increase in first-quarter net income, rising to … Continue Reading
Staff Writer No Comments Troubled Levi’s to Launch Multi-Million Dollar Ad NEW YORK, Jan 31, 2002/ — After announcing an eight percent decline in sales, to $4.26 billion, earlier this month, … Continue Reading
Staff Writer No Comments Levi Launches Supervote Campaign and Makes “Big Game” Advertising History LOS ANGELES, Jan 3, 2002 — The Levi’s(R) brand, in a campaign starting Monday, January 7th and lasting until January … Continue Reading
Staff Writer No Comments Levi’s Victorious in Battle With British Supermarket Chain NEW YORK, Nov 21, 2001/ — Levi Strauss’s legal battle with British supermarket chain Tesco is over, and the jeans … Continue Reading