Category: Visual Merchandising
DALLAS, Nov 12, 2014/ — With the campaign playfully titled, “Gift Right”, Sharper Image chose supermodel and Project Runway host Heidi Klum to front its Holiday 2014 campaign. Geared to inform consumers in a tongue-in-cheek manner that Sharper Image has the right gift for everyone on your holiday list, the …
NEW YORK, Aug 27, 2014/ — An unlikely, yet a brilliant pairing, Tony Bennett and Lady Gaga will star in the H&M Holiday campaign for 2014. The two superstars will both appear in the commercial, performing a track from their album Cheek to Cheek, which will be released on …
NEW YORK, Aug 16, 3014/ — Totally embracing social media, Gap launched the inaugural GapKids Class of 2014, a contest inviting parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign. This is Gap’s next generation of Casting Call, the successful …
DENVER, Aug. 15, 2014 /– An ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research shows that retailers will continue to see the number of back-to-school shoppers in their stores drop. Last year, the data showed a drop of 3.5 percent compared to 2012, and in 2014, …
NEW YORK, August 3, 2014/ FW/ — Entitled ‘A Glimpse Behind WindowsWear’, WindowsWear PRO (http://pro.windowswear.com/) is the world’s largest fashion visual display and merchandising resource, used by top brands, vendors, and universities around the world to create better displays. WindowsWear.com is known as the ultimate window shopping site because it allows …
With the National Retail Federation (NRF) projection of $26.5 billion to be spent by consumers for back-to-school (BTS) shopping, a breakdown of the data revealed that $4.936 billion will be spent in shoes! And as seen recent years, early-bird shoppers are once again leading the charge for school shopping; and …
NEW YORK, Jun 18, 2014/ — Hello Kitty turns 40 this year and for its ruby anniversary, Sanrio and Vans have teamed up to create a limited edition summer footwear capsule collection. Launched in 1974, Hello Kitty became an instant favorite among tweens and teens and became a global symbol …
NEW YORK, Jun 18, 2014/ — After a highly successful H&M campaign as the Swedish retailer’s face and voice this summer, Gisele Bundchen will headline the Stuart Weitzman Fall 2014 advertising campaign. Shot by renowned fashion photographer Mario Testino, the stunning black-and-white images embrace a distinctively minimalist aesthetic while manifesting …
NEW YORK, Jun 12, 2014/ — On Thursday, July 17th at 12:00pm, the trendy retailer H&M will open its 57,000 square feet museum-inspired store featuring artwork by iconic American artist Jeff Koons. The new flagship features an impressive five floor atrium and a 26’ x 20’ LED screen that demands …
NEW YORK, Jun 10, 2014/ — In a move that is baffling fashionistas, Jeffrey Costello & Robert Tagliapietra has re-launched their website, CostelloTagliapietra.com at Tumblr. According to the announcement, this is “the first time a luxury fashion label will relaunch their website, exclusively in Tumblr. But, before we start pulling …
