Category: Visual Merchandising
NEW YORK, Jan 12, 2014/ — Last week, Target invited editors in New York at the Four Seasons Restaurant Pool Room surprising everyone with a pool party in the middle of winter to announce the Lilly Pulitzer for Target collection. Founded in 1959 by Lilly (McKim) Pulitzer — a stylish …
NEW YORK, Dec 20, 2014/ — 2016 or bust! With the bold plan of selling directly online in 20 countries by the end of 2016, Calvin Klein once again expands its reach to fashionistas around the world via calvinklein.com. And to go global, Calvin Klein is also going local! Individual …
NEW YORK, Nov 17, 2014/ — On Saturday, November 15, 2014, Rebecca Minkoff unveiled the brand’s first Flagship location, debuting an immersive shopping experience and Connected store developed in partnership with eBay Inc. Located in SoHo, New York City (96 Greene Street) the store is the vision of Co-founder and …
DALLAS, Nov 12, 2014/ — With the campaign playfully titled, “Gift Right”, Sharper Image chose supermodel and Project Runway host Heidi Klum to front its Holiday 2014 campaign. Geared to inform consumers in a tongue-in-cheek manner that Sharper Image has the right gift for everyone on your holiday list, the …
NEW YORK, Aug 27, 2014/ — An unlikely, yet a brilliant pairing, Tony Bennett and Lady Gaga will star in the H&M Holiday campaign for 2014. The two superstars will both appear in the commercial, performing a track from their album Cheek to Cheek, which will be released on …
NEW YORK, Aug 16, 3014/ — Totally embracing social media, Gap launched the inaugural GapKids Class of 2014, a contest inviting parents to submit photos of their kids for the chance to be featured in a 2015 GapKids marketing campaign. This is Gap’s next generation of Casting Call, the successful …
DENVER, Aug. 15, 2014 /– An ongoing shopper behavior study conducted by The Integer Group® and M/A/R/C Research shows that retailers will continue to see the number of back-to-school shoppers in their stores drop. Last year, the data showed a drop of 3.5 percent compared to 2012, and in 2014, …
NEW YORK, August 3, 2014/ FW/ — Entitled ‘A Glimpse Behind WindowsWear’, WindowsWear PRO (http://pro.windowswear.com/) is the world’s largest fashion visual display and merchandising resource, used by top brands, vendors, and universities around the world to create better displays. WindowsWear.com is known as the ultimate window shopping site because it allows …
With the National Retail Federation (NRF) projection of $26.5 billion to be spent by consumers for back-to-school (BTS) shopping, a breakdown of the data revealed that $4.936 billion will be spent in shoes! And as seen recent years, early-bird shoppers are once again leading the charge for school shopping; and …
NEW YORK, Jun 18, 2014/ — Hello Kitty turns 40 this year and for its ruby anniversary, Sanrio and Vans have teamed up to create a limited edition summer footwear capsule collection. Launched in 1974, Hello Kitty became an instant favorite among tweens and teens and became a global symbol …
