Virtual World Marketing: Do You Need To Jump On The Bandwagon?
Second Life DALLAS, Dec 27, 2008 / FW/ — There was a time when ‘virtual world’ just means the internet. But, those days are gone and today, ‘virtual world’ refers to an array of online services that offer users the ability to create their own environment including 3-D characters called avatars. Perhaps, the most well known among them is Second Life. But, Second...
The Size Zero Model Issue, CSI Style
CSI: Crime Scene Investigation LOS ANGELES, Dec 26, 2007 / FW/ — Since I’m in the mood of catching up with all the shows I had missed so far, I’ve been watching re-runs of CSI: Crime Scene Investigation and was totally surprised that on a 2002 episode entitled ‘The Hunger Artist’, the series actually discussed ‘size zero issue on models.’ Perhaps it is a...
The Internet: The New Luxury Destination
computer keyboard DALLAS, Dec 23, 2007 / FW/ — Several years back, the venerable French fashion house Hermes said, ‘We are so exclusive, our products are not available on the Internet.’ A year later, Hermes opened a website, wherein their scarves were sold. With the new figures coming out, it might be time for Hermes to rethink its strategy and view the Internet...
m-commerce: Is This The New Way To Shop?
mobile phone DALLAS, Dec 20, 2007 / FW/ — Remember the late 1990s when e-commerce burst into the scene? Amazon.com is one of its proponents. Fast-forward to the 2000s and now, we have m-commerce, shoping via your mobile phone and/or other mobile devices. In yesterday’s article, Selling Through Texting, it was mentioned that online luxury retailers are using mobile...
