La Bella Donna
La Bella Donna

Mineral iron oxides and silk conditioners make new magnetically charged mascara an absolute must-have for fall beauty buffs.

LOS ANGELES, Aug 7, 2003 /FW/ — Ready, set, make those gorgeous lashes sing!
That’s the tune that fans of La Bella Donna’s super popular mineral cosmetic collection will be humming this fall when the company releases its technologically enhanced Mineral Mascara in September.

Blending an ingenious combination of silk, ceramide-3, and mineral pigments, company founder Kathy Tracy promises her customers that they will enjoy the sexiest lashes they’ve ever had, thanks to her new Mineral Mascara.

“The mineral pigments offer a gorgeous, clean, long lasting color that’s hard to get in other synthetic mascara brands,” says Tracy of her new offering. “And the non-clumping, ultra-smooth-on, memory technology we’ve employed holds each lash in tact, while curl enhancers bestow a remarkably flirty, professional fringe of lashes to the eye.”

With a celebrity client list that hosts some of the most beautiful women in the world, including Sarah Jessica Parker, Courteney Cox-Arquette, Debra Messing, and Jennifer Aniston, Mineral Mascara is certain to enhance many sparkling eyes at this year’s much anticipated Emmys.

But when the statues are handed out, and the tears of joy start to moisten eyes, you won’t see La Bella Donna’s clients with mascara staining their cheeks. “Our waterproof and smudge-proof formula promises a night of sheer beauty,” says Tracy with a wink.

Kathy Tracy offers a signature tip: Apply Loose Mineral Foundation with a clean Q-tip to the base of the lashes and lash ends.

Retailing for $22.50, Mineral Mascara’s exclusive lash building formula offers a bevy of unique features and truly special benefits:

  • Silk binds in moisture to prevent flaking and breakage
  • Tubular technology coats each lash with a sleeve like polymer, extending the volume and length of each lash
  • Ceramide-3 conditions lashes, even after mascara has been properly removed
  • Memory technology holds lashes in tact
  • Wonder-like fibers enhance curl
  • Clumps never appear due to technology of magnetic charge
  • Mineral pigments, a La Bella Donna signature add rich intense color
  • Lash fortifying primer with lash-extending color
  • Waterproof and smudge-proof
  • Latest brush technology and construction hold and curl the lash
  • Fluted silver and double gold band trimmed container is a complement to the La Bella Donna eye makeup collection

In 2002 more than 175 million mascaras were sold according to Kline & Company. 52% of American women use mascara at least three days a week. (U.S. Habits and Practices Study). In 1913, Mabel experienced a mixture provided by T.L. Williams, her brother, which contained coal dust and petroleum jelly, later to become Maybelline.

La Bella Donna is a revolutionary, pioneering concept in cosmetics: minerals that behave like makeup.

It is a complete collection of mineral-based formulas that are healthy for the skin because they are made of natural mineral pigments and free of FD&C dyes, oil or alcohol, talc, fragrance and preservatives.

These create a soft, shimmering shadow that is matched with micronized Titanium Dioxide, a non-chemical sun block. La Bella Donna products also balance the moisture content of the skin, allowing it to breathe while blocking out the sun’s harmful, damaging rays.

Headquartered in Los Angeles, La Bella Donna was developed by style-conscious mother and daughter team Kathy and Nicole Tracy as a healthy alternative to tradition chemical makeup.

La Bella Donna is found in premier destination and day spas.

Dermatologist and plastic surgeons recommend La Bella Donna for laser post-op coverage and for women with sensitive, problem or allergy-prone skin.

La Bella Donna Minerals are also available at exclusive Bergdorf Goodman, in New York and online at the La Bella Donna website.