LOS ANGELES, Jul 25, 2005/ FW/ — Remember Jordache, the favorite jeans of the 1970s? It’s back and Brittany Murphy gets the Jordache look with its latest advertising campaign.


Shot by famed photographer Patrick Demarchelier on an estate in Hariman New York, the campaign features Murphy posing bareback on a horse — the iconic symbol of Jordache.

Considered as a leader in the designer-label jeans category during the 1970s, Jordache became so much a part of American pop culture that their commercials were spoofed by Gilda Radner on the long running TV show, Saturday Night Live.

With Brittany Murphy representing the brand on its return to the jeans market, Jordache chose one of Hollywood’s most visible stars. Murphy who is currently filming ‘Love & Other Disasters,’ a story about a U.K. Vogue intern, who helps her friends find love, is on the big screen at once a year beginning 2000.

Her latest film role is ‘Shellie’ in the blockbuster film ‘Sin City’ and she was beloved her roles as ‘Stacy’ in the ‘Little Black Book’ (2004) and ‘Molly Gunn’ in ‘Uptown Girls’ (2003).

“We are thrilled to be working with Brittany Murphy,” says Liz Berlinger, President of Jordache enterprises in a statement.

“We chose Brittany as our model because she epitomizes everything that the updated Jordache brand is about. She is a classic beauty with an individual sense of style. That really comes across when you meet her,” Berlinger added.

The first ad will run in National publications beginning in September and will run through the holiday season.

Photo: Jordache Ad Campaign shot by Patrick Demarchelier