Fashion

California Chic Comes To New York

Blue TattooNEW YORK, Jan 4, 2008 / FW/ — It’s still one month before New York Fashion Week, but you don’t have to wait that long to see the collections for Fall 2008 by visiting the New York’s Intermezzo show slated on January 7-9, 2008 at Pier 92.

A name to watch among the hundreds of exhibitors is Los Angeles-based Blue Tattoo, a cult classic fashion label, which will be making its New York debut at the Intemezzo.

Designed and created by Marie and Jim Shaffer, Blue Tattoo is known for embodying the laid-back California lifestyle – chic yet comfy, dressed up while dressing down. Specializing in denim and knitwear, Blue Tattoo features the latest development in stretch denim.

Called the Dow XLA™ fabric technology, Blue Tattoo utilizes Kurabo’s two-way stretch denim, thus all Blue Tattoo jeans can stretch up and down as well as side to side.

Blue TattooSeen being worn by Paris Hilton, Mischa Barton, Matthew McConaughey, Sandra Bullock, and Bruce Willis, Blue Tattoo’s denim collection includes multiple versions of styles such as the straight leg, flair leg, skinny leg, wide leg, Bermuda shorts, mini skirt, and overalls, also features a variety of rinses, including raw rinse wash, dark wash, sunwashed darkest, sunwashed medium, medium wash, sunwashed light, original demolition, hippie wash, and wrinkle wash.

The line also includes ultra-soft knits, specializing in stylish tees and a fashion-forward yoga line. The company individualizes its knits for each buyer, allowing for the design, color and print to be selected for each order.

If you’re interested to see the latest from Blue Tattoo, please visit their booth at New York’s Intermezzo show from January 7-9, 2008 at Pier 92, Booth 1580.

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