PARIS, May 19, 2008 / FW/ — Interestingly enough, the store windows at the Christian Dior flagship store at Avenue Montaigne feature white abstract mannequins. The store could have gone for the newer style of transparent mannequins or it could have chosen to use the more traditional realistic mannequins. Yet, it opted for the almost boring and unexciting chalk white abstract mannequins.
Some window dressers believe that the mannequin should not take the attention away from the merchandise; the same way that some fashion designers refuse to hire supermodels because they are the ones being noticed, not the clothes.
Because the Christian Dior dresses are already very attractive, the choice of the unexciting white abstract mannequins make sense. You don’t want the mannequin getting the same attention as the clothes.