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American Express Brings ‘Behind-the-Seams’ Experiences to its Members

American Express 'Behind the Seams'

American Express 'Behind the Seams'

DALLAS, Aug 14, 2008 / FW/ — Do you want to see the preview of the Spring 2009 collections? If you’re an American Express Gold or Platinum or Centurion card members, you can! Returning to Bryant Park for its second season, the American Express® Skybox provides its members the opportunity to experience the world of fashion like never before.

On sale starting yesterday, American Express offers a selection of packages to experience the world of fashion in a dynamic and meaningful way:

American Express Skybox: American Express unveils a newly enhanced Skybox this season that provides premium access for American Express Gold Card members, Platinum(R) Card members and Centurion(R) members to experience the runway shows in a truly unique way.
Overlooking both the Tent and Promenade but undetectable from the runway, the Skybox features a VIP lounge-style viewing room where Card members can mix and mingle over great refreshments and premium beverages, and converse with influencers from the world of fashion.

This season’s Skybox will be designed by American Express OPEN(SM) Card member Frank Carfaro, acclaimed founder and creative director of contemporary home furnishings company, DESIRON. Special guests and other surprises are in store for guests of the Skybox, making this an experience not to be missed.

To purchase, visit www.americanexpress.com/entertainment

‘By Invitation Only’® Experiences: The American Express “By Invitation Only” Mercedes-Benz Fashion Week packages, available exclusively for Platinum and Centurion members, offer full-day access to the Skybox on September 6 and 7, coordinated meet-and-greets with fashion industry insiders, behind-the-scenes tours and a visit with hair and make-up stylists onsite to perfect their red-carpet-ready look.
To purchase, visit www.americanexpress.com/platinum.

And the best part, as a part of American Express’ continued support of designers and the fashion industry, proceeds from the sale of event packages will contribute to the $500,000 American Express donation to the Council of Fashion Designers of America Vogue Fashion Fund which helps emerging American designers find continued success in the business of fashion.