NEW YORK, Sep 3, 2008 / FW/ — While Havianas and Victoria’s Secret are ‘popping up’ in college campuses, Target and Gap are focusing on Manhattan as the two retailers leverage on the buzz being created by fashion week.
Target, the trendy retailer that made high street fashion available at affordable prices via its GO International initiative is opening 4 pop-up stores around the city during New York Fashion Week to sell fall merchandise by its 22 designers.
Called ‘Bullseye Bodega’, obviously from Target’s logo and an urban shopping experience, the Target pop up stores will be open for four days from 10 a.m. to 10 p.m. — merchandise will be priced on average at $25.
As an added treat, accessories from Sigerson Morrison, Jonathan Saunders and Anya Hindmarch will be sold at the pop-up stores one month before it becomes available nationwide.
Meanwhile, San Francisco-based GAP will also have a high profile appearance in New York during fashion week. Gap is collaborating with edgy Paris boutique Collette to create a special one-month installation adjacent to Gap’s New York flagship at 54th and 5th Avenue.
The pop-up store is aptly named Colette x GAP and it will be open from September 6 through October 5, 2008.