LOS ANGELES, Nov 4, 2008 / FW/ — Founded in 2006, MEK Denim caters to the adventurous fashion traveler who just cannot live without their favorite pair of jeans. With each particular style appealing to favorite travel destinations – New York, London, Paris including distant cities such as Oaxaca, Capetown or Easter Island, MEK Denim look and feel at home in any setting.
Aptly named, MEK is the phonetic pronunciation of a character inscribed in the logo, which means ‘pulse,’ the variations of the ‘M’ logo on the back pocket is handstitched, making it one of the most recognizable features of the jeans. Together with the handstitched side seams, different washes and ‘wears & tears’ in the fabrications called ‘destructions’ in the trade, MEK captures the attitude of a cosmopolitan vitality.
Available in over 2,500 locations in the U.S., including Nordstrom and Macy’s and specialty boutiques like Buckle and Metropark, MEK Denim retails from $150 – $225. Carrie Underwood, Adam Sandler, Chris Brown and Josh Turner are among the brand’s devotees.
Photos courtesy of MEK Denim