NEW YORK, Dec 8, 2008 / FW/ — Entitled ‘Madison Avenue (Doll)House, the Calvin Klein Collection 2008 Holiday Window is a futuristic concept home in miniature that spans 4 complete floors, including a landscaped urban rooftop.
Fabricated in steel, acrylic sheet, and four-way stretch Spandex. The elegant 1,000-pound structure seemingly floats high above a New York City street from four steel suspension hangers.
The brainchild of Dale Rozmiarek, Senior Vice President, Creative Services at Calvin Klein, Inc., the Madison Avenue (Doll)House was designed by architect Joshua Prince-Ramus of REX Architecture working with Magnusson Klemencic Associates (structure) and Situ Studio (fabrication).
“By treating a New York street like landscape — and Calvin Klein’s storefront like a New York street — we created a detached single-family (doll)house in Manhattan for the Calvin Klein woman,” explained architect Prince-Ramus.
All of the interior spaces are furnished with miniature replicas of pieces from the company’s apparel, accessory, and home lines, including the new furniture line set to debut in early 2009 in the U.S.
These items were designed and contributed by several of the company’s creative directors: Francisco Costa, Calvin Klein Collection for women; Italo Zucchelli, Calvin Klein Collection for men; Ulrich Grimm, Calvin Klein Shoes & Accessories; and, Amy Mellen, Calvin Klein Home.
“Undeniably frivolous, the ‘Madison Avenue (Doll)House’ still suggests a kernel of an idea for accommodating growth in existing population centers,” Prince-Ramus added.
Photos by James Lattanzio courtesy of Calvin Klein