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Diet Coke Launches Style Series

Diet Coke

Diet Coke

NEW YORK, Dec 16, 2008 / FW/ — With even Rachel Ray recommending to buy clothes and accessories that cost less than $100, high street fashion received a boost today from an unexpected place , the Coca-Cola Company. Today, Diet launched its branded entertainment and cross-channel media extravaganza called ‘Style Series.’

Broadcasted live on the billboards of Times Square and on the web, the half-hour TV-like music and fashion variety show is a welcome sight to fashion houses. When everyone from Bergdorf Goodman to Saks Fifth Avenue are selling high fashion at bargain prices, putting it front and center makes it desirable and covetable once more, especially that the recommendation came from a ‘fashion neutral’ company like Coca-Cola.

If you want to see the Diet Coke Style Series, log on: www.dietcoke.com

[MARI DAVIS]
Photo of Diet Coke courtesy of Coca-Cola