MILAN, Dec 3, 2008 / FW/ — Fantastic! Jessica Alba brings to life Red Passion as the face of the 2009 Campari calendar, which is celebrating its 10th anniversary. The ‘Love Guru’ star follows fellow Hollywood heartthrobs Eva Mendes and Salma Hayek as the woman who captured Campari’s innate sensuality and passion, unique and palpable.
Shot by famed photographer Mario Testino and directed by Jean Paul Goude, “Club Campari” takes place in a stylish and hedonistic location, an exciting location where magic and temptation prevail a sophisticated, but playful atmosphere. It is a place of pure enjoyment, brought to life by Jessica Alba’s interpretation of Red Passion.
A worldwide multimedia campaign, ‘Club Campari’ is a memorable TV commercial, a magical online experience and 13 snapshots by Mario Testino that will appear in Campari’s limited edition Calendar of which only 9,999 copies are printed.
Commenting on her new starring role, Jessica Alba stated, “Mario’s and Jean-Paul Goude’s visions made it very easy to embody the Club Campari femme fatale. It was the first time I have ever worked with Campari, Mario and Jean Paul: they make you look like you can only imagine in your wildest dreams, I am a huge fan of their work and… I look forward to working with them again”