Store Windows Visual Merchandising

Store Windows at the Galleria Dallas: American Sportswear

Ann Taylor Store Window

Ann Taylor Store Window

DALLAS, Dec 8, 2008 / FW/ — American Eagle, Ann Taylor, Banana Republic, Express, Guess, J.Crew, Lucky Jeans, Forever 21, Marciano and Windsor went for traditional Christmas colors of red, green, silver and gold but provided different twists.

Because 2008 is the 50th anniversary of the Peace sign, several windows presented the iconic symbol as wreaths made of red or white tinsel. Ann Taylor created a minimalist presentation of red boxes, which are festive, but did not go over the top, a very sensitive reaction to the consumer sentiment because of the current economic situation.

Banana Republic did Christmas in the city while Express is about the Christmas party and so is Windsor. Interestingly enough was Forever 21 that used gift boxes that also proclaimed its on going promotion of buy one get one free.

[MARI DAVIS]