NEW YORK, Feb 7, 2009 / FW/ — After a successful launch of his Fall 2009 menswear collection in Milan, New York-based designer John Varvatos is launching the latest addition to his JV Fragrances and Skincare line. Called ARTISAN, the new fragrance completes the trilogy of the John Varvatos men’s fragrance portfolio.
A perfectionist by nature and always paying attention to details, John Varvatos was deeply involved with every step of the development of ARTISAN. The finely wrought details, the signature mix of old world craftsmanship and modern technique – all of these bear Varvatos’ imprint.
“Every aspect of my new fragrance, Artisan—from the carefully calibrated elements that comprise this unique scent to the handwoven flask that contains it—reflects the artisanal hand. The result is a truly timeless quality, one that evokes both my respect for the past and my vision of the future,” John Varvatos commented.
The ARTISAN bottle was inspired by the clean lines and casual elegance of a traditional flask. Its profile echoes the contemporary silhouette of the Classic and Vintage fragrances but, as with all John Varvatos fragrances for men, different textures create a striking new design.
Hand-woven rattan in a rich caramel color encases the flask, giving each bottle its own eclectic character. The metal cap with an antique blackened finish features a debossed logo. The result is an unmistakable sense of painstakingly crafted luxury that exudes its own unique charm.
Created in partnership with Rodrigo Flores-Roux of Givaudan, ARTISAN represents a merging of the classical citrus and herbal tonalities used in a traditional Eau de Cologne.
Collection and Suggested Retail Prices:
Eau de Toilette 125 ml (4.2 fl. oz.), $75 US
Eau de Toilette 75 ml (2.5 fl. oz.), $55 US
Deodorant Stick 75 g (2.6 oz.), $22 US MSRP
The 4.2 oz Eau de Toilette will preview exclusively with Nordstrom, the John Varvatos boutiques and at johnvarvatosfragrance.com in mid-February. Neiman Marcus and Saks Fifth Avenue will launch Artisan in mid-March and the entire range will launch nationwide in approximately 900 upscale department and specialty stores in April. Shortly thereafter, John Varvatos ARTISAN will expand to key international markets.