Fashion Designers

Juicy Couture Unveils New Intimate Apparel Line and Announces Opening of House of Juicy Store

Juicy Couture Intimate Apparel

Juicy Couture Intimate Apparel

LOS ANGELES, Apr 12, 2009 / FW/ — Originally known for the tracksuit, Juicy Couture goes back to its roots of luxe, playful and casual with its latest line, the Juicy Couture Intimate Apparel that is perfect fit for a California lifestyle.

Expanding on the company’s iconic loungewear, the Juicy Couture Intimate Apparel offers bold and whimsical graphic sleep tops, cozy PJ bottoms and comfy nightgowns. Easy loungewear pieces, starting with the French terry, pointelle knit cotton, butter-soft modal, and signature terry cloth. Styles include panties and “boy” shorts, bralettes, boxer shorts, pajama pants, henley tops, tank tops, nightgowns, towel dresses and robes are all made of super-soft, luxurious materials.

Commenting on their new line, the power duo behind the brand — co-founders and creative directors Gela Nash-Taylor and Pamela Skaist-Levy said, “We wanted to create beautiful, feminine basics that felt soft and buttery to the touch of the skin.”

Further celebrating the expansion of this category, Juicy Couture announces their first-ever Intimate Apparel store — House of Juicy.

This exciting new venture will be located in The Shops at Caesar’s in Las Vegas and is set to open in June 2009. House of Juicy will carry the entire Intimates line and will be the first place to find new, exclusive styles from this collection.

Juicy Couture Intimate Apparel is currently carried in U.S. Juicy Couture retail locations and department stores such as Nordstrom, Neiman Marcus, and Bloomingdales, as well as in Milan, Tokyo and Hong Kong. Retail prices range from $14 for panties to $125 for robes.