NEW YORK, Apr 21, 2009 / FW/ — In a bold move by Dove and CW’s Gossip Girl, the popular twenty-something TV show is spinning off a reality series that begins on television and ends on the web with the new video series “GOSSIP GIRL: Real NYC Stories Revealed.
Produced in partnership by Dove, the video series will air during episodes of Gossip Girl on The CW beginning April 27, 2009 (Mondays at 8:00 p.m. ET/7 p.m. CT). It will introduce four girls sharing their real stories about growing up, surviving and succeeding in New York City.
The video series will give GOSSIP GIRL fans a glimpse into the real lives of four young women who lived in the same Manhattan hotbed as the GOSSIP GIRL characters, while revealing real life stories about juggling careers, love, finances, family and friends.
GOSSIP GIRL star Jessica Szohr is partnering with Dove to promote this new program to celebrate the launch of the new Dove go fresh Burst Body Wash.
“Many girls of my generation have lots to juggle when dealing with the pressures and stress of everyday life,” said Jessica Szohr. “Stories from these four real girls are amazing and inspiring. They have all taken risks and found success while following their passions. I hope their stories will encourage other girls today to look at their twenties in a fresh perspective and inspire them to pursue their own dreams.”
To many, this will just be another form of advertising but to media watchers, this is a groundbreaking move by both CW and Dove as they unite two of the most important forms of medium for the Net Generation, television and the internet.
Studies had already proven that today’s 20-something generation are great multi-taskers. They watch TV with a laptop in hand and a mobile phone on the other. They surf the web, send text messages while watching TV. For “GOSSIP GIRL: Real NYC Stories Revealed to begin on television and then the finale to be revealed on the web is a natural progression for the Net Generation.
Just for a sneak peek: the video series features four New York City natives:
Chrissie Miller: Fashion designer on the rise and founder of the Sophomore apparel brand
Watch her story to see how she juggles her friends and her career to prepare for a major editorial fashion shoot
Faythallegra Coleman: Brooklyn-based filmmaker and writer
Watch her story to see how she juggles friends, family and finances while hosting a major fundraising event to support her new film
Dani Stahl: Style director for Nylon magazine, jewelry designer and “It” girl
Watch her story to see how she juggles her busy career, social life and friends, all while trying to find love in the big city
Lara Meiland-Shaw: Ivy-league grad, co-founder of Lara Hélène Bridal Atelier and local philanthropist
Watch her story to see how she juggles her full-time business, commitments to local charitable organizations and time with her husband, while thinking about starting a family
“GOSSIP GIRL: Real NYC Stories Revealed” will introduce each new story in a 90-second broadcast TV spot, which will air nationwide on The CW during the last four GOSSIP GIRL episodes of the season. Fans will then be able to catch the video finale of each girl’s story by visiting www.cwtv.com/dovegofresh from their PCs or mobile devices.
Additional content will also be available online at both www.cwtv.com/dovegofresh and www.dovegofresh.com, including behind-the-scenes footage of the making of the video series, exclusive interviews with GOSSIP GIRL star Jessica Szohr and the real girls of “GOSSIP GIRL: Real NYC Stories Revealed,” along with Dove go fresh product information.