NEW YORK, May 9, 2009 / FW/ — Stroll into summer with a pair of Havaianas flip-flops that you designed. During the whole month of May until Saturday, January 13, flip-flop lovers can stop by the Havaianas Urban Flip-Flop Shop at New York’s 5th Avenue.
Located adjacent to the Gap flagship store at 54th and 5th Avenues, the Havaianas’ Urban Beach Pop-Up Shop is the Gap’s summer offering for its rotating New York concept store. Fashionistas can cool their soles with customizable summer footwear in this urban beach oasis.
Opened last April 30th, the Urban Beach Flip-Flip Shop will offer the latest Havaianas styles [$18-32] in vibrant, bold colors and perfectly versatile neutrals. For sandal enthusiasts who want to add their own personal style to their Havaianas, the shop will offer embellishments, including pins [initials, stars and flowers] and crystals, which can be added to the flip-flops [$20].
Additionally, on Saturdays and Sundays, consumers can visit the “Make Your Own Havaianas” customization bar to mix-and-match colorful straps and comfortable foot beds to create their own one-of-a-kind Havaianas.
At the “Make Your Own Havaianas” customization bar, consumers can pick from a range of colors, from classics like black, white, navy and brown, to bright, energetic colors like pink and orange, or even metallic options in gold, silver and white.
And just in time for summer, Gap stores nationwide will begin carrying select Havaianas styles and colors for women and men through August, with select stores carrying Havaianas year-round.
Details about the Urban Beach Flip-Flop Shop:
WHEN:
Thursday, April 30, 2009 – Saturday, June 13, 2009
Store Hours:
Monday – Saturday: 10:00 a.m. – 9:00 p.m.
Sunday: 11:00 a.m. – 7:00 p.m.
“Make Your Own Havaianas” Customization Bar
Dates & Hours:
Saturdays: 10:00 a.m. – 9:00 p.m.
Sundays: 11:00 a.m. – 7:00 p.m.
Embellishment Customization Bar is open seven days a week,
during store hours.
WHERE: 680 Fifth Avenue (between 53rd and 54th Streets), New York
