MILAN, May 31, 2009 / FW/ — When a young and dashing Florentine aristocrat named Emilio Pucci was discovered by a top U.S. fashion publication in 1947, the fashion world was never the same. His designs revolutionized fashion and fostered a new style of dressing based on freedom of movement and practicality.
Emilio Pucci became known for his iconic prints he defined jet set glamour as his followers included some of the world’s most fascinating women and recognizable faces – Marilyn Monroe, Jackie Kennedy, Lauren Bacall.
Revealing the vibrancy of Emilio Pucci’s legacy, yoox.com put together a selection of vintage clothes and accessories to be sold exclusively online beginning June 4th. Launching in tandem with the YOOX Vintage event is a new service that allows customers to navigate and buy items on yoox.com with their iPhones.
Uniting ultra modern technology with beautiful vintage clothes and accessories by Emilio Pucci, yoox.com is the first to enable customers to acquire valuable vintage pieces via cell phone. This breakthrough service, soon available on other aspects of yoox.com, represents yoox.com’s longstanding commitment to marrying the past with the future.
Carefully selected by yoox.com’s vintage experts, the Emilio Pucci items compose a contemporary homage to one of fashion’s most influential brands and most fascinating designers.
The extensive selection represents Emilio Pucci’s philosophy, a specifically Italian brand of joie de vivre that over the years has become timeless, classic fashion.
Many of the items reveal Emilio Pucci’s flair as a designer, showcasing his celebrated prints and color, his revolutionary formfitting silhouettes and fabrics. Culled from private sources in Europe and America, as well as internationally renowned vintage dealers, the pieces attest to Emilio Pucci’s skill for transcending seasonal trends.
Headlining the impressive vintage sale are the house’s idiosyncratic, trademark prints, splashed over dresses, scarves, pants and tops. Mixed into the offer is plenty of clean-lined, elegant resort wear in solid colors and simple stripes for the print shy.
Among the outstanding pieces available on yoox.com:
A playful, pretty haute couture mini silk chiffon strapless dress from the 1960s with a swirling summery print in violet, blue, green and azure, that reveals a shorts jumpsuit underneath. Delicate, elaborate tone-on-tone crystal and pearl beading is embroidered on the hem of the shorts and the bustier of the dress.
A commemorative scarf from the 60s printed with an oversized aeronautical design in blue, pink and yellow.
A vivid geometric printed beach cover-up from the 1970s, a terry cloth dress in tones of pink, violet and gray, that closes with a full-length zip.
A cotton print bikini top and boy shorts in a vibrant yellow, white and orange print, 1960s, acquired from Los Angeles vintage expert Cameron Silver, a pioneering force in the ongoing Pucci revival
“Slave” bracelet (to be worn on upper arm or ankle), unsigned prototype by Coppola e Toppo for Emilio Pucci, red crystal beads, circa 1965, from the collection of Deanna Farneti Cera, renowned costume jewelry author and expert.
All the items included in yoox.com’s tribute to Emilio Pucci date from the years prior to his death, in 1992. Since then the LVMH Group re-launched the Emilio Pucci brand under the direction of his daughter, Laudomia.
Holly Brubach, curator of this project, spoke with Laudomia Pucci during the planning. “Vintage Pucci has been a phenomen from my early years in my father’s company,” Laudomia said. “It was in 1989 that suddenly a young crowd of fashionistas would be seen at fashion shows in Paris, New York and Milano wearing a Pucci scarf or dress or leggings in our unique prints. Soon Paloma Picasso, Isabella Rosellini, Madonna and others picked up on the trend, and Pucci vintage become a must. Personally, I still can’t resist the temptation…and buy!”
Available at www.yoox.com