LOS ANGELES, Jul 23, 2009 / FW/ — Fashion discovers a glamorous shade of BLEU – a dazzling new contemporary line of tops, dresses, sweaters, jackets and loungewear.
Blending bold graphic prints and elegance into its Fall /Holiday 2009 collection, Bleu offers sophisticated yet affordable apparel for fashionistas turned recessionistas. Available at retail from $35-$80, the line rolls next month out of major department stores such as Macy’s and Dillard’s nationwide.
Classic silhouettes from halters and drop waist dresses to scooped necks, off-shoulder hoodies and V necks strike a perfect balance of timeless dressing and fashion statement that goes from day to evening.
Manufactured in quality viscose jersey knits here in the United States, these tops and dresses introduce sexy and glamorous looks into the needs of modern, hectic lifestyles.
BLEU was conceived as a “feel good” fashion for the new economy and according to Bluprint Clothing’s Michelle Kim, “We wanted to offer women a prettier, more sophisticated alternative to what’s in the market. This is a line for women who are confident in their abilities and thrive on challenges.”