MILAN, Jul 1, 2009 / FW/ — After settling in the main European capitals, 18CRR81 Cerruti strengthens its presence in the city that is the most important luxury pole in the Middle-East – Dubai.
The brand had already been represented for some years in this amazing metropolis by the 105 sqm boutique present inside the prestigious Mall of Emirates. This first point of sale will be soon restructured according to the furnishing concept that since last year identifies all of 18CRR81 Cerruti flagship stores open worldwide.
The spring/summer 2009 season witnessed the opening of a second point of sale in the heart of Dubai, inside the new extension of the luxury Burjuman Mall. The boutique has the same furnishing elements and colours – white, cream and steel – as the other shops, with the inclusion of something new.
A cubic steel and glass element is hanging from the ceiling in the central store area so that it gives the clothes on display, thanks to a special play on light beams, a special – almost “magical” – light.
Likewise two corners have just been opened in Dubai, one for menswear and another one for womenswear, inside Galeries Lafayette; the latter debuted in the United Arab Emirates by opening a high-end dept store in the brand new Dubai Mall.
Finally looking over to old Europe, one of the flagship stores present in the Prague city centre was also recently renovated according to the new concept, confirming the brand’s focus on urban landscape and its intention of growing and evolving with it.”
“The Cerruti brand has a 120-year-old Italian tradition combined with the elegance of a typical Parisian fashion house. Established in 1967 by Nino Cerruti, the brand is historically linked to the textile shop opened by the Cerruti Brothers in 1881 in Biella, Piedmont.
Taken under the wing of the American investment fund Matlin Patterson in 2006, today the Cerruti brand groups the ready-to-wear menswear and womenswear collections, the denim and sportswear collection, the fragrances, accessories, sunglasses and prescription glasses as well as a writing-oriented collection.”