DALLAS, Jul 6, 2009 / — Michael Shank Racing sported a new look at the Daytona International Speedway in July for the Brumos Porsche 250 as Sean John Fragrances and Lab Series Skincare For Men have partnered with the team for the intense one-day race weekend at the “World Center of Racing.”

The two hour and thirty minute event marked round 7 of the 2009 Rolex Sports Car Series championship, and will precede the NASCAR Sprint Cup Coke Zero 400 on July 4th.

The No. 60 Michael Shank Racing Ford-Riley of Mark Patterson and Oswaldo Negri, which started the 2008 Rolex 24 At Daytona from pole position, once again carried its familiar distinctive black and orange livery, but for the Daytona race it was also be boosted by the presence of signage from Sean John’s, Unforgivable and Lab Series Skincare For Men on the wing, nose, sides, and in-car camera locations on the Daytona Prototype.

The essence of sexiness and elegance, Sean “Diddy” Combs’ Unforgivable is a uniquely rich scent that defines the Sean John lifestyle. Made from the most premium and luxurious ingredients on earth and packaged in a sleek, elegant bottle, Unforgivable’s combination of breathtaking, addictive, slightly dangerous scents satisfies the most masculine of men and draws in the chicest of women.