News

DKNY Smoothies Shapewear Launches During Fashion Week

NEW YORK, Sep 25, 2009 / FW/ — For those who attended the DKNY show and was wondering if Donna Karan just reinvented biker shorts for women, the answer to your question is much better… those shorts are called Smoothies, a new line of fun and flirty shapewear that doubles as a fashion accessory.

DKNY Smoothies as seen on the runway

DKNY Smoothies as seen on the runway

And because they are just cute and adorable, DKNY Smoothies is the first dual-purpose shapewear that doesn’t have to be kept a secret!

dkny_smoothiesMaking its debut on the DKNY Spring 2010 runway, DKNY Smoothies were proposed exactly how they will be used – the ultimate layering piece!

Shown peeking under tailored short suits, wrap dresses and tunics, the DKNY Smoothies are appropriate for almost every “smoothing occasion” – ranging from sporty – to fun and casual – to the most formal.

DKNY Smoothies are sensuous and soft to the touch. The subtle control comfortably and stylishly smoothes away lumps and eliminates panty lines. Comfort, style and color make DKNY Smoothies the ultimate fashion essential.

Available in three silhouettes: a Short, Hi Waist Short and Capri style and in seven smoothie inspired colors; Sugar Free (nude), Blackberry (black), Raspberry, Orange Crush, Kiwi, Blueberry and Berry Burst all retail for $15.00. Smoothies will be available in the hosiery department in February 2010.

[MARI DAVIS]