Alisha Trimble Launches Blanche DuMoisNEW YORK, Oct 31, 2009 / FW/ — Unveiled last September during New York Fashion Week, designer Alisha Trimble launched her new lingerie line, “Blanche Dumois” alongside her Spring 2010 collection.

“I was inspired by the work of Tennessee Williams, his symbolic use of white, and his complex and sensual female characters,” explained Trimble about her new line.

With transparent and opaque shades of nude, with with black elastic detailing, and dresses in creams and whites, the Blanche Dumois lingerie and Alisha Trimble Spring 2010 collection project a certain fragility and delicacy that at times, seem unworldly.

“I want to capture that in the clothes, and for the women who wear them to really feel alive and beautiful,” said Trimble.

Well-known in Manhattan social circles for her ready-to-wear cocktail dresses and evening gowns, Alisha’s fashion industry beginnings were actually in lingerie. “I worked my way up in fashion, starting as Merchandiser for Cosabella Lingerie, and later Regional Specialist for La Perla. Fit was always the most important aspect of any job.”

Deriving her accurate sense of fit from intimate apparel, Alisha’s dresses have a body-shaping effect, which flatters any woman’s figure.

Things have now come full-circle as Ms. Trimble offers a well-edited collection of lingerie. “I took some time away from the lingerie business, because I wanted to develop my own unique approach. Blanche DuMois is special because it is a basic, yet sensual, and very comfortable line. I’m excited at the simplicity of the forms: from where I am starting, I see a lot of room to grow.”

And grow she will.