NEW YORK, Nov 4, 2009 / FW/ — You’ve seen the commercial, and now, it’s time to look at the artistry behind the new Obey x Levi’s limited-edition apparel collection, a line of street-inspired menswear styles, co-designed by street artist, Shepard Fairey, his OBEY Clothing collection and the Levi’s® Brand.
To celebrate this special collaboration, Shepard Fairey, a world-renowned street artist unveiled a special, public art installation last Oct 29th located in front of the Levi’s® Store in Times Square.
Executed on Military Island, in the heart of one of the world’s busiest intersections, this special event offered the public a rare, inside view of the acclaimed street artist’s unique process. The finished piece is a layered collage of varying imagery, simultaneously addressing issues that range from global warming to the power of propaganda to influence.
To further mark the occasion, Fairey also created a series of four new poster designs and immediately following the mural’s unveiling, the artist signed museum-quality reproductions of these new works for fans who had eagerly lined up outside the denim leader’s Times Square store.
The publicly-executed mural unveiled last night was later affixed to the outside facade of the neighboring Levi’s® Store location and measures approximately 7.5 feet high x 24 feet wide. This work is a part of a much larger Fairey-developed mural adorning the Times Square store’s exterior that is 68 feet in total length and wraps around the corner of Broadway onto 44th Street.
The work will be displayed outside of the Levi’s® Store in Times Square through November 5, at which point it will be dismantled and removed from public view.