wmaty01MILAN, Nov 30, 2009 / FW/ — In a world filled with acronyms that we even identify top TV shows like NCIS and CSI by letters and not their full meanings, WMATY stands proud as a short form for What’s More Alive Than You, an international project involving people from 82 countries in the development of an exclusive collection of fashion-art, shoes, bags and accessories.

WHAT’S MORE ALIVE THAN YOU – a thread of creativity spinning around the globe which brings to life the story that lies behind each artwork. It is a revolutionary collection of unique designs made with innovative materials – the expression of a distinctive style for those who want to stand out and feel alive.

WMATY holds 3 creative calls every year, targeting students of art, interior and fashion design and institutes of architecture all across the globe as well as all those who, regardless of age, have ideas for innovative shoes, bags and accessories and wish to see them realised.

Selected projects will be put into production and sold by WHAT’S MORE ALIVE THAN YOU™ and designers awarded a net 6% royalty fee on the sales price.

Each artwork will be signed by its designer, included in the WMATY.COM website and also in an accompanying booklet to be supplied with the product, and promoted internationally.

Whoever decides to buy an artwork by WHAT’S MORE ALIVE THAN YOU™ is purchasing the fruition of a creative concept, an idea. What really matters is not its function or design, but the fact that it will outlive the passing trends of fashion.

The WHAT’S MORE ALIVE THAN YOU™ project as well as its collections of shoes, bags and accessories are displayed and sold online exclusively from WMATY.COM.