LOS ANGELES, Dec 9, 2009 / FW/ — Drawing inspiration from an unexpected place, the soccer field, the new Nike Zoom Kobe V is the brand’s lowest-profile and lightest basketball shoe to date.
Unveiled yesterday by Nike and Kobe Bryant at the L.A. Forum in Los Angeles, the new Nike Zoom Kobe V features a 10 mm forefoot profile and weighs 10.6 ounces – one ounce lighter than the Nike Zoom Kobe IV.
“I wanted to push the envelope with a shoe that meets the demands of my style of play,” Bryant said. “The Kobe V is lighter, lower and more stable. Nike has done it again.”
As already mentioned, the inspiration for the new Nike Zoom Kobe V is the soccer field. According to Kobe Bryant, it was while watching the sport that he thought of challenging Nike to make his signature shoe even lighter and lower than the Nike Zoom Kobe IV.
“I watch a lot of soccer and have seen how the best footballers in the world make sharp cuts at top speed in lightweight, low-cut footwear,” Bryant said. “The demands they make on their feet and ankles aren’t that different from what I’m doing on the court, yet nobody assumes they should play in high tops.”
With Bryant’s observation as inspiration, the Nike Sports Research Lab conducted hundreds of hours of testing to create a low-profile shoe that did not compromise stability or lockdown.
By modifying the medial arch and sculpting the external heel counter, Nike researchers created a shoe with exceptional performance that moves with the foot and allows for multi-directional cutting.
An enhanced outrigger provides lateral stability, while the de-coupled heel maximizes contact surface. The shoe also features a glass/carbon fiber weave shank plate for mid-foot control and rigidity.
The Nike Zoom Kobe V will be available first online with a unique Nike iD retail campaign launching December 26, 2009.
A broader global brick and mortar retail launch will occur January 1, 2010 in China and January 16, 2010 throughout the U.S., Canada and Europe.