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Beyoncé and Nintendo Expand Collaboration in Style Savvy Game

Beyonce

Beyonce

DALLAS, Jan 14, 2010 / FW/ — Expanding her reach to the gaming community, Beyoncé is now part of the fashion-themed “Style Savvy” game for the Nintendo DS and Nintendo DSi.

Created to allow players to express their individual style by managing a virtual boutique, the game Style Savvy allows a player to choose from more than 10,000 items in a variety of styles, designer labels and price points.

With the collaboration between Beyoncé and Nintendo, Style Savvy players with broadband Internet access will soon be able to download five designs from the real-life Deréon clothing line co-created by Beyoncé and her mother, designer Tina Knowles.

Beyonce

Beyonce

As managers of their own virtual boutiques, players can incorporate these chic Deréon fashions as they create one-of-a-kind looks for their in-game clientele.

“Style Savvy is all about creativity and fashion, both of which are really important to me,” says Beyoncé. “I love that I get to become a stylist and take over my own boutique, and it’s so much fun to see some of my Deréon designs added to the mix.”

For more information about Style Savvy, please visit www.nintendo.com