MILAN, Jan 17, 2010 / FW/ — When Wallace Faulds was named Creative Director for C.P. Company, his directions were clear – “move towards the evolution of the brand and not focus on radical changes but strengthen the archetypes.”

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It’s a tall order to any designer simply because one cannot stop creativity; it just happens. But, from the looks of it all, Faulds who is now on his second menswear collection for the brand has settled well.

Founded in 1975, C.P. Company is known for its military uniform aesthetics and working clothes that leaned heavily on function and use rather than style. And while Wallace Faulds continued on the “function and use” part, he just cannot help himself but add “style” and thus creating a collection that might not be groundbreaking but will still gather new fans for the brand while keeping the current ones happy.

There’s the bomber jacket morphing into a biker jacket, perfect for the urban male who drives driving a convertible and of course, his big bike. The mask of course is to protect the rider; but it is hard not to mention the H1N1 flu that had gone on epidemic proportion as a seeming reason for designing a face mask.

Plaid shirt and plaid scarf with a knitted beanie finished the rugged look composed of a pair of denim jeans and a trench coat.

Still, the rustic look of an urban male with his leather jacket lined with shearling and hiking boots is the quintessential C.P. Company style.

[FELICIA PRINCE]