MILAN, Jan 12, 2010 / FW/ — To most Americans, Elisabetta Canalis is George Clooney’s gal pal; now, she is known as the face of the Roberto Cavalli Underwear Spring 2010 campaign.
“For my [Spring 2010] underwear collection I was inspired by a real woman, with appeal, charisma and sensuality. [Elisabetta’s] Mediterranean beauty and intense appeal interpret an intriguing super-feminine woman. She was just perfect for enhancing the spirit of this advertising campaign” comments Roberto Cavalli.
Shot in London in mid November 2009 by the famous photographers Mert Alas and Marcus Piggott with artistic direction of Eva Cavalli, the maison’s Artistic Director, the mood of the campaign is seductive, provocative and feminine.
Set against the interiors of a private house where Louis XVI style velvet sofas, gilded mirrors, antique rugs, and baroque upholstery and drapes recreate the atmosphere of an intimate sophisticated nineteenth-century boudoir, Elisabetta portrayed the complete image of the Cavalli woman – free and sensual with a strong charismatic personality.
Dressed in a matching underwear set of ‘animal print’ satin and black ‘Valenciennes’ lace: balconette bra, panties and suspender belt, along with a black silk robe trimmed with marabou feathers, Elisabetta wore her full hair loose, her make-up natural with an emphasis on the eyes to highlight magnetic appeal.
“Elisabetta Canalis and I have been friends for a while now, we have already worked together in the past and so I was sure she was just perfect for the [part]… and I was not wrong!” said Roberto Cavalli.