marina_yachtingMF1002MILAN, Jan 15, 2010 / FW/ — At Pitti Uomo, Marina Yachting’s boat “arrived” full of tradition and novelty as it featured new silhouettes for men based on the naval uniform.

Strictly blue, made with traditional processes to emphasize the character of quintessential sailor yet modernized with the use of advanced fabrics.

Yet, the statement is not just on the clothes. With Marina Yachting using a life-sized boat hull as a stage for the mannequins to show off the new collection, there was also the element of visual merchandising, and thus making a statement in a huge way.

Photo by Giovanni Giannoni