Runway Shows

Dagmar Fall 2010

dagmarF1026STOCKHOLM, Feb 2, 2010 / — Founded by sisters Kristina Tjäder, Karin Söderlind and Sofia Malm during the Spring of 2005, Dagmar’s ARTY CHIC style have been widely recognized in Europe, the U.S. and Asia.

The design is characterized by a style best described as arty chic. The garments from Dagmar stand out with their unique (special) combination of high quality, trendiness and sensuality. The collections unite glamour and tailoring with the finest materials. The air, the colors and the patterns are found primarily in the Art Deco period of the 20’s and 30’s. Motion pictures, architecture, art, music and dance inspire to the decadent touch.

Dagmar was founded by the Swedish sisters Kristina Tjäder, Karin Söderlind and Sofia Malm. Kristina Tjäder is designer, educated at ESMOD École Superieur de la Mode in Paris. Previously, she has worked for Christian Lacroix, H&M (Hennes & Mauritz) and other swedish brands.

Karin Söderlind supervised purchasing and product development for H&M during eight years and has been operating as a brand manager and PR-consultant for many years. Sofia Malm, a textile economist, is Dagmar’s head of sales with many years of experience in retailing.

www.houseofdagmar.se

Photos courtesy of Berns Salonger and Kristian Löveborg