News

JCPenney Launches New Tweens Brand “Uproar”

DALLAS, Apr 22, 2010 / FW/ — Created for girls and boys ages 9 – 13, JCPenney is introducing a new tweens brand, “Uproar” which is expected to reach store shelves July 20th, in time for back-to-school shopping season.

Offering cool, edgy and functional styles using the latest fabrics and finishes, the new “Uproar” label proposes trendy items such as graphic and studded tees, tunics, military-style sweaters and motocross jackets as well as leggings, jeggings and skinny and bootcut jeans.

Jeans in the collection will include fashionable “deconstructed,” “rip and repair” and “chunky stitch” styles in various washes, incorporating foil, zipper or leather patch features.

Details have been incorporated into the collection to ensure it remains age-appropriate with items offering built-in layering, graphics worded and placed appropriately on the apparel items, jeans styled with a worn-in look featuring repaired holes, and more.

Items will range in price from $17.99 for a tee to $36.99 for a jacket or jeans.

“The launch of this exciting brand underscores JCPenney’s commitment to delivering fashion at an affordable price that responds to the needs of our customers,” said Clark McNaught, senior vice president and general merchandise manager of JCPenney’s children’s division.