Milan Runway Shows

Missoni Fall 2010: For Gen Y & Beyond

DALLAS & MILAN, May 24, 2010 / FW/ — Angela Missoni took a path less traveled for Fall 2010. Instead of designing with the economy in mind like what other designers did for Fall 2010, she decided to move forward and design to the now powerful Gen Y, the current affluent consumers.

Proposing separates, great coats, shorts, capes and bias skirts in patchwork, knits and crochet, Angela Missoni touched on Gen Y’s attraction for the “out of the ordinary.”

The Missoni Fall 2010 collection for women is exactly that, “out of the ordinary.” Angela Missoni breathes new life to her family’s legacy by making knits highly covetable by a new generation of affluent customers.

Born on 1977 through1994, Generation Y’s annual spending power exceeds $200 billion according to estimates. And just as Boomers drove the luxury sector for the last 20 years, brands that resonate with Gen Y, whose purchasing power will surpass that of Boomers by 2017, will be the new icons of prestige.

Angela Missoni is on the right path as she caters to this very affluent market.

[MARI DAVIS]


Photos courtesy of Missoni

Milano Moda Donna Fall 2010