ANTWERP, Jun 9, 2010 / — BY GENTUCCA BINI is the new project of Italian fashion designer Gentucca Bini. It comes from the need to establish and intensify the relationship with the objects.

Gentucca Bini mixes her style with the style of different fashion designers: re-branding becomes a renovation act.

Placing her style over a different brand, a style which will change every season, like in a prêt-à-porter collection, Gentucca gives new life to past fashion collections, producing slight but incisive changes, to respect their history, to re-create a relationship between the customer and the product, to start again from fashion, from the act of its birth, to interact with the past and make it fashionable again, to ensure the future and protect the memory, to make the product more personal and unique, without forgetting the funny aspect and the irony.

For two days, on Jun 11th and 12th, from 10:30 AM to 6:00 PM, at the Graanmarkt13, designer Gentucca Bini will be present at her installation with three colleagues to give new life to your old designer pieces. So, bring your designer clothing and let Gentucca Bini work her magic into it.

The BY GENTUCCA BINI installation is open from Jun 5 – 26, 2010.

The installation by gentucca bini is part of VITRINE 2010: SLOW FASHION

Jun 5 – 26, 2010
2000 Antwerp
T: +32 3 337 79 92