DALLAS & NEW YORK, Jun 7, 2010 / FW/ — If you are one of the few who still does not know who Lara Stone is, then today is the day that you finally meet her.
Considered one of the most high profile models today, Lara Stone will be featured exclusively in the Fall 2010 advertising campaigns for each of the Calvin Klein Collection, ck Calvin Klein, and Calvin Klein Jeans global advertising campaigns.
For sometime now, Lara Stone has had a long-standing relationship with the house.
She was featured exclusively on the Calvin Klein Collection runway for the Spring 2007 show and walked again in the brands’ Fall 2008 show, before appearing in advertising campaigns for Calvin Klein Jeans (Fall 2007), and ck Calvin Klein beauty (Fall 2008).
Currently ranked as the #1 female fashion model in the world by industry website Models.com, Ms. Stone has appeared on the covers of Vogue (France, UK, Italy, and Japan), as well as covers of French ELLE, V, i-D, Numero, LOVE, and W.
The Fall 2010 global print advertising campaign for women’s Calvin Klein Collection was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California and features Ms. Stone, in a stark, androgynous, black and white setting.
The ck Calvin Klein Fall 2010 advertising campaign was photographed by Fabien Baron in San Pedro, California on the site of a former factory, and features Ms. Stone, alongside models Abbey Lee Kershaw, Christopher Michaut, Oleg Antosik, and Chinese model, Yin.
An old industrial factory served as the backdrop for the campaign, setting the tone for the film noir inspired imagery, which will be featured in global print and outdoor advertising across Europe, Japan, and Asia.
The Fall 2010 global print and outdoor advertising campaign for Calvin Klein Jeans was shot by photographers Mert Alas and Marcus Piggott in Los Angeles, California, and features Ms. Stone with several male models, including A.J., Sid Ellisdon, Grayson Vaughan, and Eric Anderson.
The bold black and white imagery features the brands’ latest introduction, Calvin Klein Jeans X, a new jean engineered to enhance and maximize aesthetics in a sultry way, with a lean and slim silhouette.
Additionally, the Fall 2010 global print campaign for men’s Calvin Klein Collection was shot by renowned photographer Steven Klein in New York City and features model David Agbodji.
Mr. Agbodji most recently appeared in the Spring 2010 advertising campaign for the brand and opened and closed the men’s Spring 2010 and Fall 2010 runway shows.
All of the campaigns were produced under the creative direction of CRK, Calvin Klein, Inc.’s in-house advertising agency, working with consulting creative director Fabien Baron of Baron + Baron.
IMAGE CREDITS: Women’s Calvin Klein Collection: © 2010 Mert Alas & Marcus Piggott
Men’s Calvin Klein Collection: © 2010 Steven Klein
ck Calvin Klein: © 2010 Fabien Baron
Calvin Klein Jeans: © 2010 Mert Alas & Marcus Piggott